A distasteful obviously altered image is causing quite a stir on the internet. The fake ‘sign’ says that McDonald’s will charge black customers $1.50 more per transaction, due to an insurance measure. Customers have flocked to the internet and twitter to complain, starting a trend “Seriously McDonald’s”. The corporation has replied with rebuttals stating that the picture is an obvious hoax, and that they value their racial diversity of both their employees and customers.